Whitens white coats and enhances any colour. Also removes light staining (red & light brown) along with any other residue in the coat without removing natural oils. One of the most gentle shampoos on the market that also deep cleans even the dirtiest dogs. Made with Amphoteric and Ionic surfactants blended with lubricant that moisturizes the coat, and a preservative that is used in Lipstick. Gentle enough to not irritate the eyes. Rises out easily and completely, unlike the majority of products on the market today. Will not alter coat texture because of this. Leaves soft coats flowing and hard coats crisp. Dilutes 15:1.
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